ODD Labs was officially established in early 2006. For 3 years prior to 2006, ODD Labs operated under the well renowned and acclaimed name Cyphernetix. This latest step in the ODD Labs evolution has brought the ambitious company to the forefront of small business website and media production. With new tools and innovative approaches, ODD Labs presents itself more clearly and has become the only choice for small and mid-size businesses when considering a media production company for furthering the expanses of their own company identity.

The name ODD Labs Media Group began with a simple statement, which became an acronym and the basis of ODD Labs. ODD, or Ordinary Done Different, is a term not used in our promotional materials as the company slogan or labelled on the bottom of our products as a tagline gimick; instead, Ordinary Done Different is something we consider when developing our approach to production, imagining our position in the future, and when simplifying our interaction with customers.

There is nothing different about a media production company claiming to be the most imaginative or creative, to have the flashiest designs, or to be the most adept at what they do (in other words, there is nothing uncommon about arrogance in this industry). That's where we differentiate ourselves. We make no such claims. In comparison with the most advanced design firms in the world, we can claim our position, but we let our work speak for itself. What we like to boast, is our approach. Our work is done with understanding, communication, and always on common ground with our customers. Not to mention, very oddly affordable.